Since I am so busy I generally am not paying attention to what is on TV. But in the midst of shoving papers from my desk into the drawers the voice-over on a commercial caught my attention.
It was for one of the those morning after after pills and it had one of the most obvious introductions I have ever heard.
"The morning after your birth control fails it might feel like you're all alone. But you're not."
Now what I am sure the Ad team was aiming for was that you are not alone because there is the option of Plan B out there. But my mind, and I am sure the mind of every other semi-intelligent person would think, was:
OF COURSE YOU ARE NOT ALONE. YOUR BIRTH CONTROL FAILED. YOU ARE WITH CHILD!!!
Sometimes I think Ad Execs are so caffeined up with lattes that they don't stop and think about what they are telling to the consumer.
~ The Office Scribe